Service Providers Increasingly Turn to Communications Platforms Solutions to Quickly Deliver Real-time Communications Capabilities to Enterprise Customers
With CPaaS solutions there is no need for the physical lines and circuits of traditional telecom services or the significant capital expenditures of deploying communications hardware to business locations on-premises. Service providers can conveniently deliver these real-time communications capabilities from an API store or marketplace where they are easily accessible to enterprise and developer customers.
"CPaaS offerings have traditionally been focused at the developer level and providing them with access to simple Application Programming Interfaces (APIs) to create basic communications functionality for smaller customers," said
"Some forward thinking service providers are already capitalizing on CPaaS offerings for their enterprise customers and this should serve as a wake-up call to other tier-one service providers," said Raul Castañon-Martinez, Senior Analyst, Workforce Collaboration, 451 Group. "We see CPaaS as one of the underlying technologies for enabling the contextual experience for customers and employees and anticipate that this market will only continue to grow, given the increased focus on the user experience."
"CPaaS and embedded communications are disrupting legacy communications and collaboration technology by allowing service providers to open up their communications services to the enterprise and developer markets," said
"CPaaS platforms facilitate agility and innovation by offering simplified and rapid on-ramp capabilities to implement and enhance enterprise applications with new functionalities," said
"In order to continue drive new revenue streams, service providers need to further penetrate enterprises with innovative offerings," said Tim Banting, Principal Analyst, Workspace Services (Collaboration), Ovum. "Several Tier-1 service providers have announced they are deploying and beginning to leverage CPaaS solutions to engage C-Suite level customers with the ability to deliver low-touch, no-code and pre-built applications that are aimed at addressing today's critical business communications needs."
Ribbon's SVP of Cloud Products,
Ribbon's Kandy CPaaS offers service providers numerous benefits including:
- the ability to take to market a carrier-grade, white label CPaaS solution that can be flexibly deployed in public, private or hybrid cloud environments.
- e-commerce services that make it easy for businesses to access and buy both traditional and new services, from one convenient location.
- the ability to offer on-demand freemium models so that service provider customers can try the apps before they buy them, with the capability of easily adding services onto to existing accounts.
- an ecosystem of proven partners that can assist in delivering continued innovation.
- the ability to protect current
Unified Communicationsas a Service (UCaaS) investments and customers while API-enabling their offerings and helping them build a seamless bridge to the digital world.
- the ability to easily deploy fully functional pre-built apps such as Live Support and Visual Attendant to digitally-enable field support, customer service and e-commerce.
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